Marc’s Micro Blog

Evaluating Apple One


Evaluating Apple One

Apple released its Apple One service bundles on Friday. Let’s take a look at the value of the bundles, considerations when choosing one, and how One may help Apple’s offerings grab market share.

The Apple One Bundles




Overall Thoughts on the Bundles

My Apple One Considerations

I already was paying for:

So, I was already spending $17.97 a month.

My considerations:

So, we are starting with Premiere and seeing how we like News+ and Fitness+ (when it ships). If we like them well enough, we’ll stay Premiere. If not, we’ll drop down to Family.

I remain annoyed that a premium “news” service lacks The New York Times, The Washington Post, The Economist, and doesn’t have all of The Wall Street Journal. But, I already like News+ more than I thought I would.

News+ does have The New Yorker, National Geographic, TIME, New York Magazine, The Atlantic, Vanity Fair, and many other publications. Not too bad at bundle pricing.

Competition Concerns

Spotify has expressed concerns about Apple One. It says such bundling is an anti-competitive practice. It believes Apple is using the combined Apple One services to unfairly take market share from smaller or less diversified services players.

That may be correct. I was already on Apple Music, so Spotify didn’t have me to lose. But, Apple One has prompted me to reconsider my under-utilization of iCloud storage. I’m now moving to the free plans for Evernote and Dropbox. iCloud storage and apps that work with it can meet my needs just as well for less money.

Several news outlets have noted that Apple One is likely to greatly increase the number of iCloud storage customers. If that happens, others may do what I’m doing with Evernote and Dropbox. Music services like Spotify could also be impacted as bundled Apple Music looks more attractive.

Overall, I’m torn. Apple products are designed and integrated well. And it’s certainly nice to get them for more attractive prices. Yet, I do worry that smaller and less diversified players will be hurt by Apple One. And I further worry that we may soon live in a world where everything comes from a few gigantic players like Apple, Google, Microsoft, Amazon, and Facebook. We’re pretty close to that world now.

Of course, Apple notes that it lacks majority dominance in any of its product categories and that all the Apple One services can be purchased separately. That’s technically true. But, for someone like me, who is deeply immersed in the Apple ecosystem, it’s also true that the pull of Apple is difficult to resist. I’m guessing people deeply immersed in the Google and Microsoft ecosystems often feel the same way.

I sense public opinion and political will has started to move against the big tech companies. I will be interested to see what happens with the Justice Department’s antitrust case against Google.

If Joe Biden becomes president, I will be even more interested to see how his Justice Department treats all the big tech companies. Some Democrats on the far left, such as Elizabeth Warren, clearly favor breaking them up. I wouldn’t be surprised if Apple and others are forced into some unbundling in the future.

Main blog image by Priscilla Du Preez.